E Marketing essays

E Marketing essays In today's globally dynamic and diverse environments, a growing number of firms are competing physically as well as electronically. A firm, like a hospital, where I work, is creating an e-marketing strategy under an overall marketing program. It is now a commonly known that e-commerce presents several opportunities as well as challenges for the hospitals (Conti and Warner,. 1994). E-commerce is allowing companies to bring products into new markets, shift existing distribution channels more efficiently and effectively (Cummings and Huse, 1989). Hospitals and other health-care facilities are using a niche market offering through e-commerce The use of e-commerce in hospitals allow segmentations through outsourcing many of the routines tasks internationallyfor example reading of X-rays in many hospitals is done from radiologist employed in other countries. The use software and database solution allows hospital decision makers to identify where variations in treatment or costs, and monitor resource utilization with severity-adjusted analysis. E-commerce tools provide advantages of the latest data mining methodologies that capture a detailed profile of the patients and allow a hospital to customize its treatments to the demands of the patients (Majchrzak and Wang, 1996). Presently, information technology (IT) often substitutes and sometimes replaces the physical interactions between the patients and doctors. Besides, a number of services, which are high on information-contents, can be developed in digital format and downloaded by the patients in their Hospital decision-makers can capitalize on these findings to improve quality of care, reduce costs related to complications and length of stay, and effectively compare efficiencies of care delivery by benchmarking against the best performing hospitals in the nation or to local peers. ...